Brand
Awareness

To boost brand awareness and effectively reach our target audience, we will implement the following strategies:

Brand Awareness

✔ Brand awareness is the extent to which people—in your target market or beyond—recognize you.

✔ It refers to their familiarity with your brand. Including its name, logo, what it offers, and other distinct features

Effects of Hierarchy ➜

Awareness

Knowledge

Liking

Preference

Conviction

Purchase

Brand Awareness Campaigns:

✔  We will roll out Direct Buy and Programmatic campaigns to boost our brand’s visibility and reach a broader audience. These campaigns will be strategically aimed at our target demographic, focusing on their interests and behaviors to effectively engage and capture their attention.

✔  These campaigns will be strategically aimed at our target demographic, focusing on their interests and behaviors to effectively engage and capture their attention.

✔  Our brand awareness efforts will feature a combination of video and static creative assets, including images and text, to deliver our message compellingly.

Display Banner Campaigns:

✔ We will execute display banner campaigns on publisher inventory to increase our brand’s visibility and reach our target audience effectively.

✔  Our campaigns will target our desired audience based on demographics, interests, and behavior, and we will use engaging and creative banner ads to capture their attention and communicate our messaging effectively.

Emailer Push Campaigns:

✔ We will execute emailer push campaigns to our given target group to increase brand awareness and drive traffic to our website.

✔  Our email campaigns will be designed to target our desired audience based on their interests and behavior, and we will use personalized and engaging messaging to capture their attention and encourage them to take action.

Overall, our marketing campaign strategy will focus on building brand awareness and driving traffic to our website through a combination of tactics designed to reach and engage our target audience effectively. By using a mix of brand awareness campaigns, video view campaigns, display banner campaigns, and emailer push campaigns, we can maximize our reach and impact, and achieve our marketing objectives.