Objective:
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
Most social media platforms such as: Facebook, LinkedIn, Instagram, and X, among others, have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”
